About MENA Marketing Playbooks
Practical marketing resources for MENA
MENA Marketing Playbooks is a publication by Mahmoud Abdelnaby for marketers, founders, and teams working across the Middle East and North Africa. It turns practical marketing questions into clear methods, quality checks, and useful tools.
What you will find here
- Paid media planning and campaign operations
- Measurement, tracking, and lead-quality checks
- Search, content discovery, and localization
- Conversion optimization, commerce economics, and experimentation
- Marketing systems, frameworks, and practical AI workflows
The publication includes English and Arabic resources where relevant. Guides explain their assumptions and limits; illustrative or synthetic examples are identified as such and are not presented as client results or market benchmarks.
Explore the work
Contact
For professional inquiries or collaboration, connect with Mahmoud on LinkedIn.